About Us

Canvee Life School


our team

Canvee Life School has been created by Fundación Objetivo Felicidad, the Planes Rocher family foundation. Canvee is run by a Valencian family of entrepreneurs, father and daughter,  with over 20 years experience in the fields of education and life-coaching.

Since 2007, and through  the non-profit associations Desata Tu Potencial and Fundación Objetivo Felicidad, Juan Planes has been a very active promoter of emotional education in schools and universities in the area of Valencia (Spain) and has created several  positive psychology programmes.

Juan Planes Mestre

Co-founder & Program Director

Degree and Master in Management and Marketing. Juan is a serial entrepreneur. He has participated as founder or investor in more than 30 companies of industries such as retailing, education, hospitality, football or real estate. He took Management courses at leading european Business Schools as ESIC, ESADE (Barcelona), Instituto de Empresa (Madrid) and ESSEC (Paris). In 1998 he began his training in personal development, and was a hardworking student of Psychology (Harvard Extension School), Coaching or Neuro-Linguistic Programming.

A well-known speaker, author and professor; he has been interviewed several times in TV, newspapers and radios. Additionally, he is the founder and president of Desata Tu Potencial, a nonprofit volunteers organization with over 700 members, dedicated since 2007 to teach emotional intelligence courses to more than 5.000 students every year.

Juan is in charge of designing and supervising the academic curriculum, as well as being one of the Program’s professors and coaches. 

Here you can find his full CV.

Esther Planes Rocher

Co-founder & Program Coordinator

Honors Double-degree in Business Administration, Specialization in Finance (University of North Carolina Wilmington in USA and Universitat de Valencia in Spain). Masters degree in Finance and Accounting. Esther has worked as a financial auditor at a Big4, and as a FP&A and Accounting Manager  in different multinational companies. 

Esther has participated in language immersion programs for 6 years in the USA, Canada, UK and Germany and has lived abroad (USA) for 2 years, studying in university and working.

Esther is in charge of planning, management and coordination of the program and its activities, keeping them on schedule and functioning smoothly. She supervises the program’s staff and makes sure the needs of our students are met.

Here you can find her full CV.

“As a family we’ve always loved travelling and understand the value of exploring and learning about other cultures. We believe there is much to gain from expanding our worldview and broadening our minds”
“We want our students to fall in love with Valencia, immerse in our culture and learn Spanish. They will also gain key life skills while figuring out their future path.”
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Meet some of our fantastic faculty

Agustín Peralt

Personal Efectiveness
Doctor in Business Administration, Agustin is a speaker, executive coach and associate professor in different European universities. Since 2013, he’s lead over 100 personal effectiveness projects for multinational companies and professionals all over the world.

Rafael Antich

Emotional Intelligence
With over 20 years of experience as a cognitive behavioral psychologist, he is Head of volunteers at Desata tu Potencial, a nonprofit association, leading the “Emotional Intelligence teaching program” since 2009, reaching over 5.000 students every year .

Andrés Minguez

Physical activities, martial arts & personal defense
National and international champion in Judo & Sambo. For over 7 years he’s managing a sports center specialized in judo and weight training. He is also a Martial Arts and Personal Defense National coach and is a researcher at UNESCO's International Center for Martial Arts for Youth Development, helping children and youngsters in least favored countries.

Luis Pardo

Professional Communication
Working in the world of communication, marketing and media, since 1996, Luis has developed his career at McCann WorldGroup, becoming its Corporate Strategy Director in Spain. He combines his work with lecturing at various universities, and actively participates in conferences, panel discussions and ad hoc training courses.

Ruth Lezcano

Acting & Improvisation
Dramatic Arts degree, theater actress winner of winning “Best actress” prize in Radio City Short Film festival and “Best supporting actress” Abril prize in 2007 and 2009. For over 18 years she’s been leading a theatrical arts education project, carrying over 300 theatrical representations.

Julian Reyes

Persuasion & Communication
National TV presenter for over 20 years (RTVE), since 2014 he’s developed different leadership & communications programs. He collaborates with Spanish and Latin American universities and has been named as a Top 100 speaker by Thinking Heads in 2022.

Alejandro Martinez

Financial Markets
Stock Market and Finance Master's Degree, he’s worked at Morgan Stanley and since 2003 he is CIO and Founding partner at EFE&EFE multifamily office. He’s a speaker at several investment conferences and courses, mentoring startups as a certified investment advisor.

Alain Manzano

Modeling Excellence
Master in Non-verbal scientific communication and degree in Philosophy, he is a certified international advanced coach and trainer in NLP. He teaches leadership, influence, emotional management and communication courses at multinational companies.

Rocio Reolid

Pilates & Dancing
Degree in Physiotherapy and Classical Dance, Rocio’s been a professional dancer for over 8 years, participating in several shows and musicals. She currently teaches Pilates, Partner Dancing & Jazz in Valencia.

Juan Castillo

Co-Founder and CEO of GuruWalk, the leading marketplace for free walking tours in the world. Juan has been creating digital projects for over 10 years, with over 100 hired employees and 7 closed projects. He has an MBA and has completed computer science and start up courses in Harvard University and Stanford.


vision and values


At Canvee Life School we help individuals achieve their full potential, in both their personal and professional lives, by delivering a life changing experience. 


Our vision is to be the most fun and effective personal development school for young adults seeking to thrive in life.


Our motto

Equip. Empower. Excel. Have Fun.

Our motto encapsulates our mission, emphasizing the importance of equipping individuals with the necessary skills, empowering them to take charge of their lives, enabling them to excel and thrive in various aspects of life. And, of course, have the most fun experience in their lives.

Our Partners